Advocacy for Digital Markets

  • Calender

    Date

    18 January 2025

  • Calender

    Model of
    training

    In-person

  • Programme Fee

    Programme Fee

    32,500*

    *Excluding GST. Discounts available
Archana Gulati

Archana Gulati

Former Head of Public Policy, Google India

About the Programme

Participants will gain skills in leveraging digital tools for public policy advocacy, implementing digital initiatives in government and civil society, and developing effective communication and social media strategies. The course will cover legal and regulatory frameworks, stakeholder engagement, and the integration of digital media with public policy. By the end of the programme, participants will be equipped to influence public opinion and policy through digital platforms and execute meaningful e-Governance projects.

Faculty

Archana Gulati

Archana Gulati

Former Head of Public Policy, Google India

A telecom, technology and competition policy expert with more than 31 years of experience, Dr Gulati was previously an Indian Civil Services officer (1989 batch) and took voluntary retirement in 2021.

Exclusively Tailored For

  • Corporate Communications Specialist

  • Public Affairs Associate

  • Corporate Social Responsibility Analyst

  • Corporate Affairs Analyst

  • Public Policy Analyst

Programme Learning Outcomes

  • Mastering digital tools for advocacy.

  • Understand legal and regulatory challenges in digital advocacy, including social media use and compliance tax and election laws.

  • Crafting effective communication and digital media strategies for advocacy and persuasion in digital age.

  • Engage and mobilize stakeholders digitally.

Register for Programme

Tentative List of Modules

Digital tools and best practices for advocacy

Utilizing digital tools and best practices to influence grassroots and legislators, defining goals, fundraising, and building a digital presence.

Communication strategies in the digital age

Communication strategies in advocacy, digital media campaigns, and pathways of persuasion in the digital age

Legal and regulatory frameworks for digital advocacy

Legal and advocacy challenges for nonprofits in digital advocacy, leveraging social media for effective mobilization, and navigating tax and election laws.

Stakeholder engagement and mobilization through digital platforms

Public advocacy strategies, managing stakeholders, and shaping narratives through a public policy lens.

Integrating digital media with public policy frameworks

Develop the next generation leaders in advancing their profession.

Effective use of social media for public advocacy and influence

Contemporary issues in managing large e-Governance projects and successful implementations of projects and the challenges of implementation.

PAFI

Public policy is a complex and strategic endeavour, encompassing a wide range of challenges and opportunities. The Indian School of Public Policy (ISPP) endeavours to tackle this complexity by employing design thinking to innovate the policy-making process. In parallel, the Public Affairs Forum of India (PAFI) contributes to this evolution by championing smart regulation, which not only stimulates innovation but also cultivates the expertise necessary to navigate emerging trends.

ISPP and PAFI aim to offer enhance the existing knowledge of the public policy professionals by designing few short-term courses to broaden participants' focus and cover a wide array of contemporary public policy topics, linking them with real-time examples and case studies to enhance practical understanding.

Frequently Asked Questions (FAQs)

Is there an age limit for applying for the Digital Advocacy and e-Governance programme?

There is no minimum age limit for applying for the Digital Advocacy and e-Governance programme. We encourage everyone interested in Digital Advocacy and e-Governance who wants to pursue a part-time programme to apply.

Do I need to have work experience to join this programme?

All participants are expected to have at least 1 year of work experience, irrespective of the sector.

What is the minimum eligibility required for this programme?

The minimum eligibility required for this programme is having at least 1 year of work experience.

Digital Advocacy and e-Governance: Strategies for Policy Influence and Social Impact: Harness the Power of Digital Advocacy

Register Now!